Bill Blett

name Marketing Communications Management and Consulting
Ideas That Get Results
* Optimizing Your Marketing Communications & Promotional Mix, Online and Offline.
* Providing an Integrated Approach Using Traditional, Web, and Social Media.
* Specializing In: Advertising, Personal Selling,Public Relations,Direct Marketing,Sales Promotions,Creativity
20+ years of experience in marketing particularly in the areas of:
•Media management:Marketing Consultant, Account Executive, Program Director, Marketing Director, Promotion/Sales Coordinator
•Advertising Sales and Business Development: Radio, Cable TV, Broadcast TV, Internet, Print-Directional, Local Search and Mobile Platforms
Major markets: Detroit, MI and Minneapolis, MN
•Public Relations/Promotions/Event and Entertainment Marketing
•Sports and Sponsorship selling
•Business Development, negotiation and strategic planning
•Media (TV / Radio / Internet):composition, writing, and voice-over
Additional experience with: contesting, direct response lead-generation, product trial/sampling, product introductions. FREE INITIAL CONSULTATION

Creative vs Directional Advertising: What first and Why?

24th August 2010
Both Creative and Directional advertising are important to the successful marketing and sales effort of any business or organization. Generally, with creative (TV, Radio,Newspaper, Billboard) you are "creating" the need by selling yourself. You need to ha... Read >

A “KISS” for Profits and Cash Flow

12th May 2010
A "KISS" for Profits and Cash Flow Simple Marketing Tactics that Drive Sales The "K.I.S.S." method has been a tried and true rule forever in many areas in life and business. For this article, The KISS method stands for: Keep It Simple for Sales! Mark... Read >

Got 3 Seconds to Get Attention?

05th May 2010
Got 3 Seconds to get attention? What You Need to Know About Headlines Have you ever wondered why some marketing tactics just don't seem to work for your business? You sit and watch a competitor's website grow and business soar and you're just not ... Read >

9 Tactics to Create Strong Customer Relationships

20th April 2010
9 Tactics to Create Strong Customer Relationships There is ONE absolute in the world of marketing. No matter if it is in traditional, web or social media. There is NO SUBSTITUTE for taking care of your customers. Your goal should not be to satisfy your ... Read >

Successful Marketing with Proven Marketing Tactics

20th April 2010
Successful Marketing with Proven Marketing Tactics Offline and Online marketing both are the result of ambition, determination, commitment, and a desire to succeed. It's also dependent on successful marketing tactics that attract visitors, drive sales, a... Read >